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Larry Hotz, Kentwood Real Estate, Greenwood Village, Colorado

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You are here: Home / Denver Real Estate News / Christie’s International Picks Kentwood

Christie’s International Picks Kentwood

May 29, 2012 By Larry Hotz, Kentwood Real Estate Leave a Comment

 

This Christies sign is now on all Kentwood homes for sale over $1million.

Christie’s International is the real estate division of the famous New York art auction house.  It has just named The Kentwood Company as its exclusive Denver affiliate to market luxury Denver homes.

When I first heard this news I must admit I had some mixed feelings.  On the one hand I was very excited that my firm had obtained his affiliation with the largest international real estate marketing network for luxury homes in the world.  In fact, he claims to have twice the number of agents and offices affiliated as its nearest competitor, Sotheby’s International real estate.  Still, I was bothered by the old adage: All Real Estate Is Local. Who really needs a fancy New York art-auction house to sell homes in good old Denver Colorado?

Kentwood Sold Sign

Christies International is just another "arrow in the quiver" to turn Kentwood listings into Sold Signs.

While the strength of the individual agents has always been key to effectively selling any home here, it is true that more and more the internet does find real buyers of Denver homes for sale. Christies does have more than 9,300 properties priced above $1 million posted on www.ChristiesRealEstate.com. That is an effective marketing tool.

Christies also prints a luxury homes magazine and offers inter-city referrals of high-end real estate buyers. That is also another effective real estate marketing tool. Denver relocation buyers usually don’t just fly into town to buy a home. They have often made arrangements with their local Realtor to meet a local Denver Realtor when they first arrive in town. That happens to me 3 or 4 times a month. In fact, the Kentwood Company Relocation Department has a full-time staff just to handle such inter-city referrals.

So, yes, all real estate is local. But, introductions to real estate agents and occasionally individual properties can be sourced from around the country. It will be interesting to see if my listings priced above $1m get many inquiries from folks who might see the homes on-line or in the impressive, color Christies Magazine.

The Kentwood Company had been affiliated with Christies during the 1990’s. The Network and the Magazine was much smaller. There was no impressive internet presence then. So, Kentwood withdrew from the Network.

But, times have changed. The marketing force is much more impressive now. Plus, our major competitor is also affiliated with another New York Auction house, Sotheby’s International. I think part of the Kentwood move to re-affiliate is partially to add another arrow in the “marketing quiver”. There can be no mistake now that we are targeting the most affluent real estate buyers who are relocating to Denver using every means possible.

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Filed Under: Denver Real Estate News, Kentwood Company Tagged With: Christies International, Denver homes for sale, denver relocation, Luxury Denver Homes, Real Estate Marketing

About Larry Hotz, Kentwood Real Estate

Larry Hotz is the team coordinator at All Denver Real Estate. He is also an active real estate broker at The Kentwood Company in Greenwood Village, Colorado. He lives in the Heritage Hills neighborhood of Lone Tree, a Denver suburb. He is an active member of the Metro Denver Association of Realtors and Metrolist, the local MLS.

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Copyright 2000-2020 by Loren Hotz. All Rights Reserved. Loren (Larry) is a Broker Associate of The Hotz Group at Kentwood Real Estate. Some articles on this real estate blog were written by Brokers employed by various brokerages including Kentwood Real Estate as identified. Unless otherwise identified, luxury Denver real estate market statistics were provide by the Denver MLS search company, ReColorado.