Most luxury home sellers in Denver’s exclusive neighborhoods will choose between an agent from The Kentwood Company which is affiliated with Christies International and one from Fuller Sotherbys. These companies just control the lions share of the luxury real estate market. Both are affiliated with international art-auction houses which cater to well-healed clients nationally and internationally.
Both offer professional photography, professionally produced brochures and advertising and exposure to the top-selling Realtors in their respective firms. Both are traditional real estate companies in that they tour office listings on weekly caravans with all their agents. And, the brokers tend to work more cohesively to sell listings in-house. Kentwood has an in-house marketing department with 7 employees producing the marketing collateral for agents and listings.
Both are fine real estate companies with affiliations to national and international real estate marketing though Christie’s International and Sothebys Real Estate. So, which network is larger. Well, Christie’s has more sales associates and more offices. Why is this important. Let’s face it. The real estate magazines produced by each organization is mainly distributed to the clients and offices of each member real estate firm. So, the more offices and associates suggests the higher amount of distribution for the real estate magazine. Also, each organization sends referrals to member companies. So, more agents are likely to produce more incoming referrals of qualified home buyers for luxury properties.
But, the most important metric is which organization sells the most luxury real estate. Christie’s Internal Real Estate network sells nearly double the volume of home sales. It also has a slight advantage in the ratio of international clients visiting their website.
When a luxury home seller lists a property for sale with either Kentwood Company or Fuller Sotheby’s, it is expecting national and international exposure of their home for sale. The more potential buyers see a listing, the more potential offers are possible. So, listing with a premium real estate company with a premium luxury real estate network is advantageous to home sellers.
The Kentwood Company is affiliated with top networks including Christie’s International Real Estate and Leading Real Estate Companies of the World. But, we also have the most productive agents in the country according to Real Trends. Our Realtors sold an average of $11,215,000 per agent during 2013. The average real estate agent sells less than $1m per year. As a result of great agents, the synergy with our three offices is incredible. Weekly office meetings and home tours of our listings contribute the comradery. Our office staff of almost 50 people contributes our productivity.
Fuller Sothebys has not yet released sales volume for 2013. However, in 2012 Kentwood outsold Sothebys. Kentwood sold $1,718,000 versus Sotheby’s $12,200,000. Average agent sales at The Kentwood Real Estate was $10.1m to $7.2m at Fuller Sothebys.
While we still have less than 200 agents, sales have more than doubled since 2009. Part of this increase is the recovery from the real estate recession. But, part of it is that our sales force and sales tools have improved. The recent acquisition of drones to photograph our listings shows the dedication of the firm in providing the best sales tools to its agents.
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