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Larry Hotz, Kentwood Real Estate, Greenwood Village, Colorado

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You are here: Home / Luxury Homes / Luxury Real Estate Marketing Certification

Luxury Real Estate Marketing Certification

September 19, 2014 By Liz Hotz, Kentwood Real Estate Leave a Comment

Luxury Home Marketing Institute Founder and CEO taught the classes.

 Institute for  Luxury Home Marketing Founder and CEO, Laurie Moore-Moore, taught the classes.

 

“Confidence and competence” is the mantra at the The Institute for Luxury Home Marketing which certifies only a few Realtors to be Luxury Real Estate Experts . This past week I had the opportunity to go to the training classes to become a Certified Luxury Home Marketing Specialist and it blew me away.

As I headed in for 2 full days of classes, I thought that there’s no way this course is going to teach me anything I didn’t already know. During my 10 year stint as a Luxury Realtor, I have had the pleasure of selling homes with price tags that range from $62,000 upwards of $2.6M. I have worked closely on transactions with trusts, estates, self-made millionaires, family offices, the occasional celebrity, and, most importantly, my mother. There was no way this class was going to give me any more insight into the complicated and prestigious luxury sector. Or, so I thought.

Institute for Luxury Home Marketing

Luxury real estate marketing tipsThe entire 2 days were led by the founder and CEO for The Institute for Luxury Home Marketing, Laurie Moore-Moore, who is most certainly a Texas Debutant turned Real Estate Aficionado. With her infectious Southern twang, Laurie’s real estate savvy and enthusiasm propelled the class from start to finish. Her vocabulary alone leaves Emily Post at a loss for words and inspired me renew my subscription to Architectural Digest. I would love to have Laurie to dinner just hear more of her real estate adventures with international royals and eclectic heiresses (names omitted, of course).

Kentwood Company

Throughout the course of the two days, we discussed luxury market statistics, marketing ideas, resources specific to the over $1M properties real estate market, I began to realize that all these tools are already at my finger tips simply by being a broker at The Kentwood Company. I am so grateful I joined my Dad, Larry Hotz, at the Kentwood Company 10 year go. Now, I am reaping all the benefits for luxury home marketing assembled by out Owner, Peter Neiderman and our Broker, Luisa Starkel. Laurie’s list of must-haves for a broker to be successful in the luxury market include the following:

Full In-House Kentwood Marketing Department produces luxury home marketing materials in consulation with my Dad and I.

In-House Kentwood Marketing Department produces luxury home  materials in consultation with my Dad and I.

– An affiliation with a known international fine arts and/or auction house: Kentwood is a member of Christie’s Great Estates, the international real estate arm of the well-known auction house who created this prestigious network of high producing agents across world in the late 90s.

– Access to high-end, quality marketing pieces: Kentwood is one of the few boutique real estate companies in the country that has it’s own marketing department. Our talented marketing staff work solely to create the most sophisticated brochures, advertisements, mailing pieces, drone footage, mini-movies, and websites for our agent’s properties.

– Advertising visibility in luxury publications: Kentwood publishes The Gallery Magazine – a beautiful, glossy publication that is distributed to over 70,000 households in the Denver Metro-area. As an affiliate, we have advertisement spaces in Christie’s International Real Estate Magazine. And furthermore, our marketing department secures prominent advertising space in the Denver Business Journal, The Denver Post, The Villager, and The Jewish News.

– Organize a Luxury Marketing Group: I am so grateful to be at a company with some of the most experienced and highest producing brokers in the state. Every Wednesday morning we gather together to discuss market trend and the needs of our clients. Then we pack up and venture out to tour each other’s listings. Very few offices have continued this tradition of viewing each other’s listings, but it can be one of the most beneficial tools for my clients. This way we get the word out about an upcoming listing to the most successful network of agents in the city, while getting their opinion on pricing and presentation.

As Laurie Moore-Moore so delicately put it at the end of the two day training, an agent marketing luxury homes without these tools is simply, as the Texas like to say, “all hat and no cattle.”

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Filed Under: Luxury Homes Tagged With: Denver luxury real estate, Denver Realtor, Institute for Luxury Home Marketing, Kentwood Company

About Liz Hotz, Kentwood Real Estate

Elizabeth Hotz is a top-selling Realtor in Colorado and the surrounding Denver suburbs. She sells over $40m in home sales annually with The Hotz Group at Kentwood Real Estate. She is also a prolific blogger at award-winning All Denver Real Estate.

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Copyright 2000-2022 by Loren Hotz Owner of All Denver Real Estate. All Rights Reserved. Loren (Larry) is a Broker Associate of The Hotz Group at Kentwood Real Estate. Some articles on this real estate blog were written by Brokers employed by various brokerages including Kentwood Real Estate as identified. Market statistics for the City and Denver Suburbs were provided by the Denver MLS search company, ReColorado.