By Larry Hotz, All Denver Real Estate
Kentwood Company‘s Gallery Magazine has expanded both quality and distribution volume with its latest issue.
The newest issue has 42 pages highlighting Denver’s finest offerings of luxury homes and real estate. And, over 100,000 magazines will now be mailed to homes in Denver’s highest income neighborhoods.
The Kentwood Company began publishing this glossy, color magazine in 2002 when it became clear that there was a need for a luxury homes magazine that could include reasonably priced homes as well. Other publications focused on homes listed above $2 million only or were “hodge-poges” of homes priced generally below $500,000.
“We were looking for a vehicle that would market homes priced in both price segments in a way that would look classy”, a member of the Kentwood Marketing Department commented. “Gallery was the first publication by a real estate company to attempt this”.
I have found that Gallery Magazine is a very effective way to reach potential home buyers. I actually sold a home to a buyer who found it in the Gallery Magazine. That really wasn’t the amazing part. The buyer was a Realtor who had been combing the multiple listing service, MLS, trying to find a home that was suitable. She couldn’t find it in the MLS. She found the home in Gallery Magazine. She has since joined The Kentwood Company as an agent in our Kentwood Cherry Creek office. Maybe she found our marketing to be superior too.
With slower real estate sales, effective marketing becomes critical for achieving the quickest sale at the highest price. Gallery Magazine is one of the marketing tools that sets The Kentwood Company apart from its competition. Homebuyers seeking quality homes to this well-known resource.
All Kentwood listings are eligible for inclusion on a “space-available” basis. A homeowner who is considering listing a home for sale might well want to check out the Gallery Magazine before deciding who would market the home best.
All Kentwood Company agents do provide a comprehensive, written marketing plan that goes far beyond just using the MLS to market homes. The Gallery Magazine is just of the unique advertising tools we use to sell homes in this demanding real estate market.