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Larry Hotz, Kentwood Real Estate, Greenwood Village, Colorado

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You are here: Home / Kentwood Company / Kentwood Expands Marketing Department

Kentwood Expands Marketing Department

October 9, 2008 By Larry Hotz, Kentwood Real Estate Leave a Comment

By Larry Hotz, Kentwood Company Broker

Kentwood Brokers with COO Peter Niederman

The Kentwood Companies is the only Denver real estate firm that operates its own, in-house Marketing Department. The philosophy of the Company has always been that marketing separates average from superior real estate firms.

In an unexpected move the marketing department has announced that it is nearly doubling the size of its office space. So, we did what l we always do when there’s an announcement. We threw a party!

Okay, it was just a beer and pizza Open House for all Kentwood brokers to visit the new office space. But we had a great time as we always do. It’s fair to say that part of the culture of the Company is camaraderie and an occasional party. This one included the entire marketing staff.

In 2002 The Kentwood Company founded its own internal marketing department hiring several people
from the Denver Post to produce in-house, color brochures, print
marketing and the innovative concept on individual property websites.
Over the years the department has grown. But, this announcement was not expected.

Erin Kucera has been a long time member of the Department and is thrilled about the expansion of marketing. Maybe part of the reason is that she has been sharing a very small office without even a window until this move to bigger quarters.

Angela Miles, Director of Marketing, says that this move will allow marketing to become better in efficiency and quality. The major improvement is expected to be quicker turn-around times for both brochures and property websites. She says that few real estate companies are expanding any department in this real estate market. But, expanding marketing makes sense so that Sellers can get the best exposure possible and buyers can find Kentwood homes and tour them on-line.

The Department hires professional photographers to take the extensive photographs for each property. Then, they provide the design and edit copy for the full-color brochures. They also do the layout and produce individual website for each listing.

The Department also publishes the Gallery Magazine as well as writes and edits all newspaper advertising, Residence Magazine, Pinnacle Magazine and occasional ads in Denver 5280. The Department prints all of its material in house as well for brochures. In addition, the Department produces sales aides for Broker presentations and supports the Kentwood Relocation Department in its marketing efforts.

Lance Smith and Dale Furney

Lance Smith and Dale Furney

Also joining the party were Dale Furney, Chief Financial Officer and Lance Smith, Director of Information Technology. Lance works closely with the Marketing Department to implement all web related advertising and promotion. Dale has been overseeing all financial operation of the firm for more than 25 years.

Kentwood Brokers have benefited from this unique Marketing Department. At the party, one told me: “Our Sellers benefit from the most effective and professional promotion for selling a home. Buyers benefit because they can find and learn about our listings in all types of media. The Virtual Tours are really incredible”.

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Filed Under: Kentwood Company Tagged With: Anglea Miles, Denver Real Estate, Kentwood Companies, Peter Niederman, Real Estate Marketing

About Larry Hotz, Kentwood Real Estate

Larry Hotz is the team coordinator at All Denver Real Estate. He is also an active real estate broker at The Kentwood Company in Greenwood Village, Colorado. He lives in the Heritage Hills neighborhood of Lone Tree, a Denver suburb. He is an active member of the Metro Denver Association of Realtors and Metrolist, the local MLS.

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Copyright 2000-2022 by Loren Hotz Owner of All Denver Real Estate. All Rights Reserved. Loren (Larry) is a Broker Associate of The Hotz Group at Kentwood Real Estate. Some articles on this real estate blog were written by Brokers employed by various brokerages including Kentwood Real Estate as identified. Market statistics for the City and Denver Suburbs were provided by the Denver MLS search company, ReColorado.