By Larry Hotz, Kentwood Company Broker
The Kentwood Companies is the only Denver real estate firm that operates its own, in-house Marketing Department. The philosophy of the Company has always been that marketing separates average from superior real estate firms.
In an unexpected move the marketing department has announced that it is nearly doubling the size of its office space. So, we did what l we always do when there’s an announcement. We threw a party!
Okay, it was just a beer and pizza Open House for all Kentwood brokers to visit the new office space. But we had a great time as we always do. It’s fair to say that part of the culture of the Company is camaraderie and an occasional party. This one included the entire marketing staff.
In 2002 The Kentwood Company founded its own internal marketing department hiring several people
from the Denver Post to produce in-house, color brochures, print
marketing and the innovative concept on individual property websites.
Over the years the department has grown. But, this announcement was not expected.
Erin Kucera has been a long time member of the Department and is thrilled about the expansion of marketing. Maybe part of the reason is that she has been sharing a very small office without even a window until this move to bigger quarters.
Angela Miles, Director of Marketing, says that this move will allow marketing to become better in efficiency and quality. The major improvement is expected to be quicker turn-around times for both brochures and property websites. She says that few real estate companies are expanding any department in this real estate market. But, expanding marketing makes sense so that Sellers can get the best exposure possible and buyers can find Kentwood homes and tour them on-line.
The Department hires professional photographers to take the extensive photographs for each property. Then, they provide the design and edit copy for the full-color brochures. They also do the layout and produce individual website for each listing.
The Department also publishes the Gallery Magazine as well as writes and edits all newspaper advertising, Residence Magazine, Pinnacle Magazine and occasional ads in Denver 5280. The Department prints all of its material in house as well for brochures. In addition, the Department produces sales aides for Broker presentations and supports the Kentwood Relocation Department in its marketing efforts.
Also joining the party were Dale Furney, Chief Financial Officer and Lance Smith, Director of Information Technology. Lance works closely with the Marketing Department to implement all web related advertising and promotion. Dale has been overseeing all financial operation of the firm for more than 25 years.
Kentwood Brokers have benefited from this unique Marketing Department. At the party, one told me: “Our Sellers benefit from the most effective and professional promotion for selling a home. Buyers benefit because they can find and learn about our listings in all types of media. The Virtual Tours are really incredible”.