Seller Psychology

By Larry Hotz, All Denver Real Estate

“Even though it’s important to observe the effects of the human condition, it’s also important to remember that we are part of it.” What does that mean?

Seller psychology

That’s what I said yesterday it to a client when we were discussing the psychology of the seller in today’s marketplace. The part of the human condition that I was referring to is pride of ownership. And, the pitfall that sellers can face in today’s market is that their pride can outweigh their objectivity. It’s easy to overprice a property based on subjective pride. Read more

Copyright 2007-2008 by Loren S. Hotz. All Denver Real Estate.